Job Opportunity at World Pori Travel And Tours Ltd, Digital Marketing Executive

Digital Marketing Executive

Dar Es Salaam
Details
Application deadline: 2019-12-15

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Plan and monitor company presence on social media ( Instagram, Facebook, Tweeter, etc )
• Launch optimized online adverts through Google Adword, Facebook, etc to increase company and brand awareness.
• Track the website traffic flow and provide internal report regularly
• Be actively involved in SEO efforts ( keyword, image optimization, etc )
• Prepare online newsletter and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Design, edit and post contents ,videos and audio content on online sites
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools ( Google Analytic , Web Trend , etc )
• Acquire insight in online marketing trends and keep strategies up to date
• Keep track of various costs involved in the digital channels
• Maintain partnership with media agencies and vendors

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge with ad serving tools ( eg DART, Atlas )
• Perfect knowledge of web analytics tools ( eg Google Analytic ,Web Trend ,etc )
• Design skills and experience in creative content writing
• Analytical mind set and critical thinking
• Excellent communication and interpersonal skills

NOTE:

Attach a brief explanation in your own words:

1. What do you understand about digital marketing and why is it important in the tourism industry.

2. Why should we select you

Application Procedures

Apply via email: info@worldpori.co.tz

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